These activities include the implementation of a procedure for encouraging the expansion of the scope of activities at cultural institutions in the city by increasing the level of artistic content, enhancing the user’s experience, and expanding marketing programs.

These activities reflect the assumption that increasing the scope of activities of cultural institutions will contribute directly to an increase in domestic and foreign tourism in the city, and will contribute indirectly to an increase in turnover at small and medium-sized businesses in the city, in accordance with the detailed conditions of this procedure.