The project has set new standards in the evaluation process and in the timetable for providing answers to creators. The decisions are published according to a charter published on the project website. The project chooses to invest in projects based on professional and artistic standards while addressing the setting of the story in Jerusalem, originality, quality of writing, standard of the director and producer, and production viability.
The project offers diverse tracks for submissions: development and production tracks for cinema films and television series; a screenwriting track without a “production package;” a production completion track; a track for investment in animation for cinema and television; a track for investment in low-budget films; and a direct track for broadcasting bodies.
In addition, the project recently launched an international track with a total investment of NIS 1.6 million (over $ 400K) in cash, as well as a basket of benefits in kind to promote the filming in Jerusalem of overseas productions.