The Cinema and Television Project was established in June 2008 and has been active since then as the first cinema fund in Israel focusing on a specific city.
The overall objectives of the project are: To empower the human image of Jerusalem through cinema movies and television series whose plots take place in the city; invest in sustainable infrastructures for the development of the industry in the city; and encourage creative forces from Jerusalem to integrate in the cinema industry.
Since its establishment, the project has invested over NIS 27 million in the production of 22 cinema movies, 11 television series, and two international projects, as well as in the development of 53 new projects. The project movies have been very successful in Israel and at festivals around the world, including the Cannes Festival, Berlin, and Tokyo, and some have been candidates for the Oscar for the best foreign film.
The project looks for unique stories about little-known aspects of Jerusalem that can turn the formal capital into a city that appeals to people of all ages, where humans experience pain and seek meaning. The project encourages veteran creative forces to offer refreshing new angles through previously untold stories, encourages new forces in the field, and offers them a first screen to present their work.